Tyler
Weed

Digital owner of T-Mobile's Broadband (Home Internet), Device Protection, and Accessories eCommerce businesses — overseeing the full web and app purchase experience and leading cross-functional strategy across product, media, analytics, and sales.

• Partners with Product to define functionality and systems requirements for the digital customer experience and eCommerce stack, using qualitative and quantitative data to prioritize the roadmap
• Leads cross-functional planning, forecasting, and reporting across Sales and Broadband Marketing to optimize a $75M quarterly paid media budget
• Built a Tableau reporting suite covering daily activity across sales, paid media, and cross-sell/upsell — enabling self-serve insights for the broader team (500+ report views in first 4 months)
• Deepened T-Mobile's Invoca integration (web tags, AI signals, call whispers) — scaling routed calls from 5K/month to 100K/month, directly improving sales conversion
• Founding member of the "Digital Trifecta" — cross-functional partnership with LOB and DBM that shipped 90 initiatives in under 3 months, improving Eligibility Check conversion from 26% to 33%
• Led quarterly bottoms-up planning model for HSI web KPIs, forecasting within 8% of actual outcomes; adapted model for Postpaid Voice team with 6% accuracy

• Increased digital share of Broadband sales by 46% since July 2023, saving $4.5M while achieving the lowest churn of any sales channel — enterprise targets hit 8 consecutive quarters
• Launched new Broadband service tier achieving 37% premium plan mix (2× other channels), adding net $7 MRC per activation
• Led Accessories and Device Protection digital roadmap: exceeded quarterly targets by 182% in accessory revenue and 14% in protection attach rate (Q3 2023)
• KPI/Media Optimization project estimated to unlock $50M in annual media savings
• Web funnel conversion rate improvements across all KPIs: 5% → 33% through A/B testing and competitive insights

• Managed $15M customer communications budget across 20 project leads executing 100+ annual tactics supporting sales and retention objectives
• Served as Innovation Project Team lead — ran brainstorming sessions, vetted opportunities, and presented proposals to executive leadership
• Developed and executed Mover Marketing omnichannel roadmap reaching 4M customers and prospects annually, generating 500K sales
• Launched Welcome Series email program: 7 segments, 4 touchpoints, 19 creative versions — deployed 1M+ emails/month, reducing early tenure churn by 3.7%
• Built Tableau dashboard across 29M subscriber records to identify high-churn geographies; reduced churn 2–5% monthly ($2M annual savings)
• Recovered 100K falling-out digital partner leads annually through retargeting campaigns, producing an additional 5K sales
• Created segmented direct mail campaign using digital leads + 7 external data vendors, achieving a 3%+ response rate
• Conducted company-wide SAP Ariba training and built a centralized SharePoint library, reducing time spent on finance processes by 50%

• Administered $2M regional sponsorship, event, and activation budget — designed branded vehicles, kiosks, and product demo assets across residential and B2B channels
• Executed 25+ events annually ranging from executive guest lunches to regional expos with 1.5M attendees, growing event channel sales 15% YoY
• Regional lead for Xfinity Mobile launch — aligned marketing and sales tactics across 4 sales channels
• Developed on-campus streaming product strategy for 9 universities, achieving 24% adoption rate — first successful rollout in the planned national expansion
• Negotiated mall activation pilot driving a 10% monthly channel sales increase; evolved into a permanent flagship activation space delivering 100+ incremental sales/month
• Compiled multi-source data audit across 500 unique service tiers — identified a notification gap impacting 200K subscribers, saving $200K

• Assumed leadership of a 50-employee, 400-seat casual dining operation with $2M in annual sales and a $5K/month operating loss — turned it profitable
• Reduced food costs 25%, bar costs 15%, and overall expenses 10% while growing sales 7%
• Implemented new policies reducing food and liquor costs by 20%, realizing $175K in annual savings
• Cut employee turnover to less than half the industry standard through culture and team development improvements

• Founded an eCommerce business while completing a full-time college degree — launched in partnership with a manufacturing company as an independent sales channel
• Built multichannel distribution via print, email, and SEO; grew business from scratch to $250K in annual sales (20% YoY growth)
• Saved the manufacturing partner $100K annually in labor costs; streamlined fulfillment, eliminating 3 steps from the shipping process
• Maintained direct customer engagement (phone, email, webchat), earning an NPS score of 89

• Foodservice General Manager at Magic Concessions (Londonderry, VT) — managed ski resort concession operations
• Customer Service & Inventory Control Manager at PTR Industries (Farmington, CT) — supported a manufacturing firm with customer communications and inventory systems